The Secret of Successful Mobile Services
Earlier this year we published our Global Usage and
Acceptance Survey Report. The survey looked at how consumers are using their
mobile devices today, and what new services they would be interested in. We
looked at three service areas: mobile commerce, mobile CRM and next generation
carrier services.
The survey was completed by more than 4,100 mobile users, in
sixteen countries using an online methodology, with at least 250 mobile phone
users per country. The countries in the survey were Argentina, Australia,
Canada, China, France, Germany, India, Indonesia, Italy, Malaysia, Mexico,
Singapore, South Africa, Spain, United Kingdom, and USA.
Our research shows that consumers are beginning to take
additional paid mobile ...
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