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Good outlook for mobile holiday shopping
Kent McNeil

The holidays are a great time to relax and catch-up with family and friends but it can also be a pain as you try and navigate the over crowded malls and shopping centers. 

I have no idea if the recession is over but people, at a minimum, seem to be going to shopping areas. If they are buying or not I have no clue but finding a parking spot and moving to my desired store front is just as frustrating as years past.

Holiday shoppers are benefitting this year as retailers embrace the mobile channel.  Holiday shopping this season should be a little easier as you can research product information, prices and of course buy gifts from more and more of your favorite places.

Think you can get a better price? 

Is this the newest model? 

Is this the only color? 

Is this the brand you saw recalled on the news?

Does any merchant offer free shipping for this?

Is this in stock at another store?

Let your mobile take some of the pain out of holiday shopping.

According to a new survey from Deloitte one in five shoppers plans on using their mobile phone to assist in holiday shopping this year.    With Smartphone’s and 3G coverage “tis the season” to physically search less and click more.

Also, remember to sign up with your preferred shopping malls, brands, and department stores as more and more are planning to issue mobile coupons this year. 

Don’t miss out on the bargains or short-lived sales.

For some more information about mobile shopping please visit an article found in Business Week. 

http://www.businessweek.com/lifestyle/content/nov2009/bw20091117_31647
4.htm

Read the whole blog

Posted on: Tuesday, December 1, 2009


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Name:  
Kent McNeil
Title:  
 

Kent McNeil is a recognized expert in the mobile financial services industry. He has helped wireless operators, international remittance providers and application service providers develop mobile financial strategies and commercialize their product offerings. Mr. McNeil is responsible for the mobile practice’s financial service offerings, its market research and overseeing client consulting engagements. Mr. McNeil also contributes to the mobile financial services information portal that provides industry insight and news to professionals around the world (www.mobile-financial.com). His specialties include mobile marketing, mobile applications, telecom open-source software (OSS) and business support systems (BSS) in wireless and wireline networks, enterprise application integration (EAI) open-source software, service-oriented architectures (SOA), service-delivery platforms (SDP) and business process management (BPM). He also manages DonRiver’s offshore teams.

 

Prior to joining DonRiver, Mr. McNeil served as an executive for Accenture, where he focused on network technology consulting, specifically on defining and implementing operational software solutions for Tier 1 wireless operators and telecommunications service providers.

 

Mr. McNeil holds a bachelor’s degree in Management Information Systems from the University of Texas in Austin.