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Working from home can be fun...I received my Zoompass Mobile Payment NFC sticker in the mail today
Brent Ho-Young

I had the pleasure to work from home today.  I don’t know about you, but working from home is such a treat, particularly after a long week of work and travel.  While working away today, the doorbell rang and there was a delivery from a courier.  We rarely get packages via courier at home, so I was excited to open the package.
 
And what was in the package?  Well, it was something very interesting indeed.  It was from Zoompass, Canada’s first Mobile Money Transfer service and it was their Mobile Payment Contactless Sticker.  In case you missed it this week, Zoompass announced that it had launched a Mobile Payments Trial in Canada.  For the official announcement from the company, click here.
 
The sticker that Zoompass sent me is called a “Zoompass Tag” and is an NFC chip that is associated to my Zoompass mobile wallet account.   Once I attach the tag to my phone, I will be able pay for purchases by swiping my phone at enabled point of sale contactless readers at merchants in Canada.  Once the payment is purchased, my stored value account held with Zoompass will be debited and the transaction will be registered against the Zoompass mobile app on my iPhone.
 
I have to admit, I’m excited to see how the service works.  Once I try it out, I’ll report back as to what the experience was like.  As a Canadian, I am addicted to Tim Horton’s coffee, and since most of their retail locations have the required point of sale readers, I’ll be able to make my first mobile payment purchase there.  
 
Have a great weekend and I’ll let you know how it went on Monday.  
 
Brent

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Posted on: Friday, March 5, 2010


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 Brent Ho-Young's Bio

Name:  
Brent Ho-Young

Brent Ho-Young is a recognized expert in the mobile financial services industry. He has developed mobile financial strategies for wireless operators, banks, international remittance providers and application service providers and commercialized their product offerings.

 

Mr. Ho-Young founded DonRiver’s mobile practice and, as its lead, is responsible for its mobile financial service offerings, market research and oversight of client consulting engagements. He also serves as the chief editor of a highly regarded mobile financial services information portal that provides industry news and insight to professionals around the world (www.mobile-financial.com).

 

Prior to becoming a principal in the mobility practice at DonRiver, Mr. Ho-Young served as a technology consultant for a global management and technology consulting firm focused on defining and implementing operational software solutions for Tier 1 wireless operators and telecommunications service providers.

 

Mr. Ho-Young holds a bachelor’s degree in Engineering and Management from McMaster University and is a former president of the Harvard Business School’s Summer Venture in Management Program’s alumni association